Understand
what moves
people.
YOUR DOSSIER
One question.
The whole story.
AUDIENCE NARRATIVES
Coffee is the reason.
Belonging is the return.
Look beyond the cup. A familiar place, a shared ritual, a reason to come back.
BUILT AROUND YOUR QUESTION
Your question.
Your way in.
in context.A QUESTION WORTH ASKING
Look past the follower count.
See how a creator readsYOUR TOOLS, CONNECTED
Zami, where you work.
FIELD NOTES
A little more
perspective.
PERSPECTIVE.
Find creators actually worth working with
Picking creators on follower count is how budgets get burned. Here is how to build a shortlist ranked by who actually moves buyers — in one workflow.
Read the field notePERSPECTIVE.
Turn comments into a buyer vocabulary
Your buyers already wrote your ad copy — in the comments. Here is how to extract the exact language they use before they buy, and put it to work.
Read the field noteWhat does Zami actually do?
It turns a research question into a working dossier: the findings, the evidence behind them, the numbers and your notes, kept together and ready for the next question.
Where does the evidence come from?
From the sources a run collected, kept with the scope and the date they were read. Every finding carries the material it came from, so you can check it rather than take it on trust.
Do I need to know how to prompt it?
No. You bring a brief and a question in your own words. The analysts are configured for the kind of work they do — you choose the perspective, not the phrasing.
Can my team work in the same place?
Yes. A workspace holds the organisation's files, evidence and dossiers, and what one run learns is available to the next.