Your best copy is already written
People tell you how they buy — in the questions they ask, the objections they raise, and the phrases they repeat under videos in your category. Most brands never read it at scale, so they write copy in their words instead of their buyers'.
Zami's BuyerSignals app builds a structured vocabulary of high-purchase-intent language: the exact phrases, the questions that precede a purchase, the emotional triggers, and the objections that stall one — plus which kinds of content generate the most buying-intent comments.
Do it in four steps
- Open Apps → BuyerSignals (under Sell).
- Point it at your category, product, or a hashtag in plain language. You are asking: what are buyers actually saying before they buy?
- Run it and read the vocabulary. You get grouped phrases — intent language, question patterns, objection language, and the triggers behind them — with real examples.
- Put it to work. Use the intent phrases as hooks and captions, answer the top objections directly in your creative, and brief creators with the questions their audience is already asking.
Try this: "What are buyers saying before they buy natural skincare on TikTok? Give me intent phrases and the top objections, in Amharic and English."
The local edge
BuyerSignals reads Amharic and English buying language side by side — including Ge'ez-script Amharic — so you capture how people actually ask to buy in this market, not a translated approximation. That vocabulary is gold for local hooks that sound native, because they are.
What it is great at — and what to double-check
Great at: replacing guesswork in copy and creative briefs with the words your market already uses; surfacing objections you did not know were costing you sales.
Double-check: a vocabulary is a pattern from public comments, not a promise. Validate a new hook with a small test before you scale spend behind it. Pair it with AudienceNarratives when you want the whole story around a topic, not just the buying language.
END OF FIELD NOTE
Back to the journal