The field manual

CORE / UPDATED 22 JUL 2026

Apps — the analysis library

Apps are focused analyses for specific jobs. Pick the question you are asking; Zami runs the workflow behind it.

01

How apps are organized

Every app answers one clear question and is grouped by intent: Find · Understand · Decide · Prove · Monitor · Sell. Open Apps in the sidebar, pick one, describe what you need in plain language, choose your platforms, and run. You get a structured report, not raw data.

02

The full library

Find

AppThe question it answers
CreatorScoutWho should I work with?
SoundScoutWhich sounds should I use?

Understand

AppThe question it answers
AudienceNarrativesWhat are people saying about this?
CompetitorSpyWhat is my competitor doing?
PersonProfilerWho is this person across platforms?
ReachAppWho amplifies reach in this niche network?

Decide

AppThe question it answers
AdCompareWhich creative will perform better?
ViralCompareWhy did one video outperform another?
KnowledgeComposerCompose a strategy from everything we know.

Prove

AppThe question it answers
CampaignForensicsHow did my campaign perform?
VideoInsightsWhy did this video over- or under-perform?

Monitor

AppThe question it answers
TrendMonitorWhat changed since last time?

Sell

AppThe question it answers
BuyerSignalsWhat are buyers saying before they buy?
ProductInsightsHow are my products performing?
LeadGeneratorWho is publicly signalling they want to buy?
03

Choosing well

Start from the question you are actually asking, not the app name. If you are not sure, ask the same question in Chat first — Zami will often run the right app for you or tell you which one fits.

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